Marketing is not done on an ad-hoc basis; you need a plan. We will analyze your company's recent performance and compile information on your current and target market. We will then help you develop the marketing strategy that is right for you: we will create detailed action programs, contingency plans, budgets, and anticipated results.
The first and foremost thing in any marketing plan is marketing research. Knowledge of the market is essential to successful businesses. Who are your clients and what are their needs? Who are your competitors and what are their products? What is your company's/product's market share and how does it compare to your competitors'? What are the new trends in your market? How is your company/product positioned in your market? And, most importantly, based on market information, what is your sales forecast?
Our crack team of professionals will conduct all the necessary research to help you answer all these questions so you can successfully take advantage of your market's potential.
Your marketing strategy is a plan of action designed to achieve the long-term goals of your company. A marketing strategy includes:
- Decide on your product and/or service
- Determine the level of investment needed
- Choose how to position, price and distribute your product
A sound advertising campaign is based on a sound marketing strategy, which in turn is based on the results of sound marketing research. We will help you decide which products to advertise and where/how to advertise them. We will then help you choose the most appropriate form of media to market your product. Using this information, you will establish a realistic advertising budget. Finally, we will create for you the appropriate graphics and promotional materials.
Click here to see samples of our advertising design
A professional press kit will include:
- A fact sheet - the editor's quick reference guide to your company
- A corporate backgrounder - your company's history and development
- Product and services backgrounders - the facts on your company's developments
- Biographies and photos on key personnel,
- Your latest release (if current),
- Other notables like testimonials, and other items specific to your industry.
Press releases are part of any advertising strategy. New product releases or old product repositioning must be accompanied by a PR campaign. Moreover, any good happening within the company should be put into a press release. In addition, Press Releases should precede any scheduled tradeshow or workshop.
Click here to see samples of our PR work
Our clients include Valpey Fisher Corporation, a manufacturer of frequency control products. Our developers designed their website from scratch as a marketing tool that enables customers to search for specific products and order them directly on-line.
What you see is the front-end. The front end of any website is designed for clients and sales representatives. It allows users to see all the available products, search for them, and order samples on line. It also lets independent sales representatives get current quotes and make orders via the Internet.
We also design the back end, which is not available for public viewing. This is a very complex dynamic site. Members of the Valpey Fisher Corporation can use the graphical interface to update product and pricing information on a daily bases. The system sends the new information to an SQL database so that it appears in the Front end, for the general public view.
Click here to see samples of our website design.
We will review your business model and improve your website to reflect it. We will help you increase your website traffic and boost the return you get from it.
Tradeshows are an important marketing tool for many businesses. Marketing Orbit has experience in designing and developing tradeshow booths and graphics.
We will help you select the right tradeshows and decide which products to present.
Our marketing specialists can help you not only to plan and prepare for tradeshows with direct mailings and tradeshow materials development, but also to represent your company at the booth stand.
Click here to see samples of our work.
Design of promotional materials and newsletters is an important part of your advertising campaign. Our writers and graphic designers will develop all the necessary materials.
For example, we can create professional power point presentations to attract new customers and train sales personnel.
Click here to see samples of our work.
Direct mailings or e-mailings are helpful advertising tools. They must precede new product introduction as well as any tradeshow. You can also use them after shows to remind clients of your services and products or to advertise new promotions. We can regularly mail/e-mail newsletters to your clients as a part of your targeted advertisement campaign.
Click here to see samples of our work.